HOUSTON – Cards Against Humanity is the game you’ve likely played at a house party or two, but never really thought of as a political force.
That changed this week as the game company, based in Chicago, began a holiday marketing campaign Tuesday that took aim at President Donald Trump’s campaign promise: a border wall.
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The government is being run by a toilet. We have no choice... we are going to save America and attempt to keep our brand relevant in 2017
— CardsAgainstHumanity (@CAH) November 14, 2017
Join in and for $15 we’ll send you six America-saving surprises this December: https://t.co/o1BFmokO9W
The company announced the campaign, Cards Against Humanity Saves America, in a YouTube video. The satirical history video shows that the company purchased a plot of vacant land on the border of the United States and Mexico.
The video explains that the effort aims to make it difficult for the Trump administration to build the border wall.
"Donald Trump is a preposterous golem who is afraid of Mexicans. He is so afraid that he wants to build a $20 billion wall that everyone knows will accomplish nothing," the website reads. "So we’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built."
The cost to people who buy in? $15. The company says it will send "six surprises" in December, including a map of the land, a certificate of promise to fight the wall, and some new cards.
The card game is has pulled stunts before, including digging a giant hole, destroying valuable pieces of art, and offering nothing for $5, Mashable notes.