Beyond the dad bod: Male liposuction on the rise in 2025

The “dad bod” era may finally be losing ground as there’s a rise in male cosmetic procedures.

Board-certified plastic surgeon Dr. Jennifer Harrington says male liposuction is now less about chasing perfection and more about restoring definition that workouts alone can’t fix.

Harrington also emphasizes that males need a different approach to fat reduction and contouring than women, one that sharpens rather than slims, and preserves structure instead of softening it.

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Biggest areas of focus in 2025

• Chest: Male chest contouring requires special care to avoid over-resection and to maintain a naturally masculine pectoral shape.
• Abdomen: The aim is to restore muscular definition and tighten transitions between the torso and flanks, rather than creating a flat, overly slim silhouette.
• Jawline and neck: Precise removal of localized fat along the jaw and beneath the chin can dramatically improve facial definition and balance.

Who is a good candidate?

Ideal candidates are men who are close to their target weight but have localized pockets of fat that resist diet and exercise. A consultation with a board-certified plastic surgeon helps set realistic expectations and determine the best approach for each individual.

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Greater discretion

Smaller incisions and meticulous technique minimize visible scarring.

While the procedures gain popularity, many still try to conceal the fact they went under the knife.