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Trick or treat? Hershey won’t be able to meet Halloween demand in 2022, company says

Halloween candy and decorations are displayed at a store, Wednesday, Sept. 23, 2020, in Freeport, Maine. U.S. sales of In this year of the pandemic, with trick-or-treating still an uncertainty, Halloween candy were up 13% over last year in the month ending Sept. 6, according to data from market research firm IRI and the National Confectioners Association. (AP Photo/Robert F. Bukaty) (Robert F. Bukaty, Copyright 2020 The Associated Press. All rights reserved.)

Bad news for Halloween fans -- it may get a little scarier in the candy aisle.

Hershey announced Friday that they are unable to meet consumer demand for this year, the company told CNN Business.

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In their recent second-quarter results report released on Friday, sales in the double digits have spiked compared to last year. This has led to more consumers buying regular and Halloween-themed candy that’s higher than what Hershey can make.

“We had a strategy of prioritizing everyday on-shelf availability,” Hershey CEO Michele Buck told CNN, “That was a choice that we needed to make. It was a tough decision.”

The company is blaming ongoing supply chain issues, scarce and costly ingredients, and the war in Ukraine, according to CNN.


About the Author

A graduate of the University of Houston-Downtown, Ana moved to H-Town from sunny southern California in 2015. In 2020, she joined the KPRC 2 digital team as an intern. Ana is a self-proclaimed coffee connoisseur, a catmom of 3, and an aquarium enthusiast. In her spare time, she's an avid video gamer and loves to travel.

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