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Bob Barker, longtime ‘Price Is Right’ host, dies at 99

Emmy Award winner Bob Barker's final daytime episode of THE PRICE IS RIGHT aired Friday, June 15 (11:00 AM - 12:00 Noon ET; 10:00-11:00 AM, PT) and then again that night in primetime (8:00-9:00 PM ET/PT), leading directly into the 34th Annual Daytime Entertainment Awards (9:00-11:00 PM, live ET/delayed PT) broadcast from the Kodak Theatre in Hollywood on the CBS Television Network. Photo: Monty Brinton/CBS ©2007 CBS Broadcasting Inc. All Rights Reserved. (MONTY BRINTON, Neal Public Relations)

Bob Barker, the longtime host of television’s “The Price Is Right” who used his combination of comfort-food charm and deadpan humor to become an American television staple, has died, according to his longtime publicist. He was 99.

When producers hired Barker to host “The Price Is Right” in 1972, they hit the jackpot. The game show had faded significantly from its glory days in the late ‘50s and had been punted by two networks before it landed at CBS.

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But in Barker, the show found its voice, and it has continued to air a decade and a half after he retired.

Read more from NBC News here.


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