Taco Bell is offering taco lovers 30 tacos for 30 days with its new subscription service.
The Taco Lover’s Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating restaurants, according to a news release from Taco Bell.
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The better news? The pass cost only $10, making the average price of a daily taco just 33 cents each for subscribers.
The subscription is a part of Taco Bell’s effort to provide fans with the ultimate brand experience on its app.
With the pass, subscribers have access to a secret category on the Taco Bell app menu that allows them to choose a taco and redeem in-restaurant.
Subscribers have the choice of ordering a Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos® Locos Tacos or the Doritos Locos Tacos Supreme.