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Blue Bell responds to viral video of woman licking ice cream, returning it to store shelf

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Blue Bell ice cream is working with law enforcement officials and retail partners to track down a woman seen licking ice cream and then placing the container back on store shelves.

The video has gone viral, but it's not known where the incident took place or when.

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Blue Bell responded to the video by saying they will attempt to identify the woman.

"This type of incident will not be tolerated. Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers."

The company says the ice cream in its containers should freeze to the lid, creating a natural seal. If anyone previously tampered with a lid, consumers would likely notice.

*** WARNING - Video post contains graphic language some may feel to be inappropriate ***


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