BRENHAM, Texas – Two iconic Texas brands, Blue Bell and Dr Pepper, have joined together to create Dr Pepper Float, the Brenham-based ice cream company announced Thursday.
The new flavor arrives in stores beginning Thursday in the 23 states where Blue Bell is available.
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Earlier this week, Blue Bell had teased the new flavor on its social media accounts.
Dr Pepper Float is described as “creamy vanilla ice cream swirled together with a Dr Pepper flavored sherbet.”
“The best ice cream floats are made with Dr Pepper poured over a few scoops of Blue Bell,” said Jimmy Lawhorn, Blue Bell vice president, Sales and Marketing. “Why not put a spin on this popular treat and create our own version? The flavor of Dr Pepper and texture of the sherbet combine perfectly with the smooth vanilla ice cream. You may find yourself reaching for a soda glass instead of a bowl.”
Dr Pepper Float will be available in the pint and half-gallon sizes through 2024.
“Our Texas heritage is so important to us at Dr Pepper, and we are excited to team up with fellow Texas-born brand, Blue Bell, to create this new delicious treat,” shared John Alvarado, senior vice president of Dr Pepper Brand Marketing. “We can’t wait to provide our fans with another refreshing way to enjoy Dr Pepper.”