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Empowering a new generation: How to lead Gen Z

Slade Sohmer, standing left, editor at the news video company Recount, conducts a workshop for reporters at The News Movement (TNM), a social media news operation re-imagined for Gen-Z consumers, Wednesday, March 1, 2023, in New York. TNM, which uses a staff of reporters with an average age of 25 to make tailored news content for sites like TikTok, Instagram, YouTube and Twitter, has bought the Recount. (AP Photo/Bebeto Matthews) (Bebeto Matthews, Copyright 2023 The Associated Press. All rights reserved.)

ORLANDO, FL – Generation Z was born between 1995 and 2012, which puts some of them in their early twenties, and these young adults have taken the workplace by storm.

By 2030, they’ll make up 30 percent of the workforce.

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So, what motivates this new generation of employees, and how can you lead them?

Generation Z is the youngest, most diverse generation in the workforce today. They are different than past generations. With some describing them as “very technology oriented” and others saying they have “A little bit of lack of respect, sometimes, for older people. Positive thing, they’re inquisitive and they teach you a lot.”

So, how can older generations lead them?

First, offer Gen Z-ers state-of-the-art tools. One study found one-third of Gen Z employees expect their organizations to provide modern technology. These young professionals also value purpose in their careers. Managers can offer volunteer initiatives or mentor programs to make work more meaningful.

Gen Z also requires praise and lots of it.

In fact, research found Gen Z needed praise from their supervisors three times a week, or 156 times a year – whereas millennials required recognition just three times a year and Gen X only once a year.

Mental health is another priority for Gen Z. According to one report, 42 percent of Gen Z-ers have been diagnosed with a mental health condition. Managers can provide support at work by offering training programs, reducing stigma, and making sure mental health coverage is part of the company’s health care plan.

Gen Z is also one of the most culturally and racially diverse generations in the U.S. to date. Only 52 percent are non-Hispanic white, while 25 percent are Hispanic, and 14 percent are Black.


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