Anheuser-Busch InBev said it will no longer cut the tails of the iconic Clydesdale horses used in its signature Budweiser commercials and at events, following extended backlash from animal rights groups.
The beverage maker, which has seen sales suffer after criticism of its partnership with transgender influencer Dylan Mulvaney, debuted its horse-drawn beer wagon nearly a century ago to celebrate the repeal of Prohibition of beer. The Clydesdale horses instantly became a hit with audiences and Anheuser-Busch has since used them in hundreds of appearances across the country each year for parades, television commercials and Super Bowl events.
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However, the practice known as “docking,” which can involve cutting through a horse’s tailbone, has come under scrutiny. Anheuser-Busch on Wednesday said it has stopped cutting off tails.