As the popularity of homecoming mums continues to grow, so does the number of scams targeting customers seeking custom designs.
Mum Queen Liz Cleaver, who has been creating homecoming mums and garters for over 30 years, shared insights into these fraudulent practices.
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“I’ve had clients who put down deposits early in the year, only to be ghosted by the time homecoming season arrives,” Cleaver said. “Last year alone, I had eight customers come to me after being scammed by so-called mum makers who never delivered.”
Cleaver explains that these scams often prey on customers unfamiliar with the intricate details of mum designs.
She noted that many people are overwhelmed when choosing from the different braids, ribbons, and embellishments.
“They don’t know the names of the braids or the trends, and unfortunately, there are people out there who take advantage of that,” she said.
To help consumers avoid scams, Cleaver emphasizes the importance of researching before making any deposits.
“Check reviews, see if they have a Facebook page, and look for a following. I always tell new clients to verify who they’re working with. If the business doesn’t have a presence or recommendations, that’s a red flag,” she advises.
One major scam involves fraudulent sellers using photos of Cleaver’s designs to lure customers.
“They’ll take pictures of my work and claim they can make it for a fraction of the price. But when the client receives the mum, it’s nothing like the photo,” she explained.
Cleaver advises fellow designers to watermark their photos and for clients to always ask detailed questions about the product they’re ordering.
As Cleaver points out, it’s not just about copying a design – it’s about the quality and creativity behind it.
“You can copy a picture, but you can’t copy the designer’s work,” she said.
For anyone looking to buy a mum this season, Cleaver’s advice is simple: do your homework and trust reputable businesses.
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Cleaver encourages buyers to be cautious when ordering mums online.
“If someone is offering a $500 mum for a suspiciously low price, that’s a red flag,” she said.
Cleaver also mentioned another common red flag: businesses that don’t communicate effectively or avoid answering questions about pricing and materials.
“When someone is hesitant to give clear information or details about the mum you’re purchasing, it’s a warning sign. A good mum maker will be transparent about the process, from choosing materials to the final price.”
Despite the challenges of dealing with scammers, Cleaver remains passionate about her craft.
“I’ve built my reputation on trust and quality,” she said. “For over 30 years, I’ve been creating mums that not only meet expectations but exceed them. My goal is to make sure every customer leaves happy, with a mum they’re proud of.”
As homecoming season approaches, Cleaver reminds buyers to do their research.
“It’s important to find a trusted, experienced designer. Look at their reviews, ask for references, and make sure they’re transparent about their work. It’s the best way to avoid scams and get a mum that you’ll love.”