HOUSTON – New research shows Generation Z is on track to become the most alcohol-sober generation, with young adults increasingly choosing to abstain from alcohol.
Health concerns are a major motivator behind Gen Z’s shift away from drinking, as they show less interest in binge drinking than millennials, Gen X, and baby boomers.
Recommended Videos
This trend has positioned Gen Z at the forefront of the “sober curious” movement, which encourages reduced or zero alcohol consumption.
However, studies also reveal rising levels of marijuana, psychedelics, and nicotine use among Gen Z, creating a complex picture of the generation’s approach to substances.
Health-Driven Sobriety
Gen Z’s reduced interest in alcohol is fueled by health concerns and a preference for “mindful drinking.”
According to AddictionResource.net, research shows one in three young adults choose not to drink for health reasons, while others cite reasons like cost savings, addiction concerns, and the perception that sobriety boosts social status.
Additionally, marijuana use has increased as some view it as a “safer” alternative to alcohol. Vaping, too, has tripled among teens and young adults in recent years, complicating Gen Z’s overall sobriety profile.
“Sober Curious” Movement Gains Momentum
Gen Z has popularized the “sober curious” movement, reflecting a shift toward cutting back on or eliminating alcohol use altogether.
Data shows that 34% of Gen Z actively reduce their alcohol intake, while 24% don’t drink at all.
The movement’s reach is evident: one in four Americans now recognize the term “sober curious,” with social media contributing to its growth.
The Rise of Sober Bars
In response to Gen Z’s interest in alcohol alternatives, alcohol-free bars are gaining traction nationwide.
These “sober bars” specialize in non-alcoholic beverages, such as mocktails and alcohol-free beer, emphasizing craftsmanship and flavor.
Nearly half of young Americans say they’re interested in visiting sober bars, while about 40% would like to see more low- or no-alcohol options available.
Health Benefits of Staying Sober
Gen Z’s lower alcohol consumption may yield lifelong mental and physical health benefits. Studies show that cutting out alcohol can improve mood, self-esteem, and cognitive function. Health experts also note the lowered risks of cancer, heart disease, and liver damage, along with benefits like better sleep and healthier skin.
Gen Z’s Substance Use Landscape
Generation Z’s approach to alcohol differs significantly from older generations.
Only 30% of Gen Z report drinking weekly, compared to 58% of baby boomers.
While millennials began the trend of reduced alcohol use, Gen Z appears to be taking it further, with many choosing sobriety or avoiding alcohol altogether.