HOUSTON – In an ongoing, multi-year partnership, the University of Houston is teaming up with TDECU, Houston’s largest credit union, and Linking Coogs to provide more information on establishing credit, budgeting and understanding of tax obligations.
This is another step with Linking Coogs, the school’s exclusive Name, Image and Likeness collective.
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TDECU is providing its infrastructure in support of all of UH’s student-athletes, over 600 participants across 17 sports teams.
They have the opportunity to opt in for a fee-free payment infrastructure powered by TDECU.
“TDECU is not just a financial institution. We are financial partners and problem solvers for our members,” TDECU president and CEO Isaac Johnson said. “Our partnership with the University of Houston has always been about more than stadium naming rights. It’s also about helping student athletes, and the entire community, through financial education, career development, and fighting food insecurity.”
“This partnership underscores the not-for-profit credit union’s unwavering dedication to empowering individuals to make informed financial decisions, laying the groundwork for a brighter future beyond the field or court. Our goal is to prepare the student athletes for success during their college years, and beyond,” TDECU chief digital and marketing officer Sheiludis Moyett said. “This innovative plan is designed to create a nurturing a community where individuals can thrive.”
Linking Coogs was launched in October 2022 and transcends the traditional marketplace model by offering holistic solutions that address the complex challenges and opportunities within the NIL ecosystem.
“We are thrilled to announce our multi-year NIL partnership with TDECU after two years of collaboration,” said Landon Goesling, Linking Coogs vice president of sales and development. “This groundbreaking alliance promises to redefine NIL engagements in the financial services category. With TDECU’s campus presence, including football stadium naming rights, the impact will be significant for Houston’s student athletes and community.”