But two separate business owners in Texas came together to help local small companies grow at a time when many are hurting. The idea came after the two discussed how small business owners were really struggling. It was really heartwarming to us, as business owners, she said. Its important to note that at this step, because of support they saw from all their customers, Sheffield and LeVick wanted to pay it forward. For every $100 you spend at a local small owned business -- $68 of it stays in our local community, Sheffield said.