And so, in what has since become a viral video, Jackson, a 2006 UConn graduate who lives in Boston, posted a tweet of himself downing a large spoonful of Black Bison hot sauce, then taking another swig from the bottle, while chanting, "U-C-O-N-N, UConn, UConn, UConn."
Another fan tweeted that he believed all UConn fans should follow suit, in penance for doubting their Huskies.
Numerous fans began posting videos of themselves taking shots of hot sauce.
One hot sauce brand got wind of the challenge and is offering discounts to participants who buy their sauce.
“I mean, I'd have to celebrate with some hot sauce," he said.