In this video grab issued Monday, March 8, 2021 by CBS This Morning, Oprah Winfrey discusses her interview with Prince Harry and Meghan, Duchess of Sussex.
For the first time on record, CBS' morning news show on Monday had a bigger audience than ABC's “Good Morning America” and NBC's “Today” show, the Nielsen company said.
Nielsen records that date back to 1991 reveal that there had never been a single day that “CBS This Morning,” nor any of its predecessors, beat their two rivals.
“CBS This Morning” had 4.79 million viewers on Monday, or more than 2 million more than the show gets on a typical day, Nielsen said.
Although the precise Nielsen records go back to only 1991, there's a strong likelihood that CBS has never won, period.