Struggling luxury car brand Jaguar will be fully electric by 2025, the British company said Monday Feb. 15, 2021, as it outlined a plan to phase out internal combustion engines.
(AP Photo/David Zalubowski, FILE)LONDON – Struggling luxury car brand Jaguar will be fully electric by 2025, the British company said Monday as it outlined a plan to phase out internal combustion engines.
Jaguar Land Rover, which is owned by Indian conglomerate Tata Motors, hopes the move will help turn around the fortunes of the 86-year-old Jaguar brand, which for many epitomizes class but has struggled in recent years.
Jaguar Land Rover also said that the far more profitable Land Rover brand will produce its first all-electric model in 2024 as it, too, phases out internal combustion engines.
The move was welcomed by British Transport Secretary Grant Shapps as “a huge step for British car manufacturing."