This year, the rankings for the most deal-obsessed states during Black Friday have been revealed, showcasing which states are most actively searching for deals.
According to research conducted by VegasInsider, here’s how the states stack up from least to most obsessed:
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10.) Massachusetts
Total keyword searches: 114.4 per 100,000 population
9.) Virginia
Total keyword searches: 114.4 per 100,000 population.
8.) New Hampshire
Total keyword searches: 114.7 per 100,000 population.
7.) Texas
Total keyword searches: 117.1 per 100,000 population.
6.) Illinois
Total keyword searches: 117.8 per 100,000 population.
5.) Connecticut
Total keyword searches: 119.0 per 100,000 population.
4.) Rhode Island
Total keyword searches: 119.5 per 100,000 population.
3.) New York
Total keyword searches: 127.3 per 100,000 population.
2.) Delaware
Total keyword searches: 127.4 per 100,000 population.
1.) New Jersey
Total keyword searches: 128.6 per 100,000 population, making it the most deal-obsessed state this year.
This data highlights the varying levels of enthusiasm for Black Friday deals across different states, with New Jersey leading the pack in search activity related to holiday shopping.
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My name is Kendall Mayes, and I was born and raised in Dallas, Texas. I graduated with a Bachelor's degree in Mass Communications from Prairie View A&M University. Currently, I work as a content gatherer for KPRC2, where I love sharing individuals' stories.