After controversy following its mascot refresh last year, M&M’s announced Monday it is taking an “indefinite pause” from using its candy-coated mascots, saying the “last thing M&M’s wanted” was to be “polarizing.”
M&M’s said in a tweet that it is instead tapping actor Maya Rudolph as its spokesperson, someone the brand said “America can agree on.”
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Mars Inc., the parent company of M&M’s, did not immediately respond to a request for comment. Representatives for Rudolph did not immediately respond to a request for comment.