With programs like Brew City, Texas and the Texas Brewery Passport app, the Texas Craft Brewers Guild is working to promote the craft beer scene and boost the Texas economy.
The Brew City, Texas Program was launched in 2024 by the guild to help Texas become a leader in craft beer-driven economic revitalization and tourism. In Texas, craft breweries are estimated to contribute $4.5 billion to the state’s economy each year. Brew City aims to connect cities of all sizes behind the common goal of showcasing Texas as a premier craft beer destination. Visitors are invited to explore diverse brewery scenes, sample local flavors and immerse themselves in the culture of Texas craft beer.
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With breweries booming in Boerne and Denton to Galveston, Lubbock, Nacogdoches, and Tyler, Brew City beckons adventurers to explore the growing beer scenes.
Explore emerging brewscapes
The Texas Brewery Passport app enhances craft beer tourism by offering virtual stamps, badges and rewards for brewery visits.
- Discover breweries near you: Navigate through a curated list or interactive map to find Texas craft breweries in your vicinity, ensuring you never miss out on a local gem.
- Digital passport and rewards: Stamp your digital passport with each brewery visit, earning milestone badges and accumulating points along the way. Redeem your points for exclusive prizes and free merchandise, celebrating your craft beer adventures in style.
- Custom brewery trails: Create and save personalized brewery trails tailored to your preferences, whether you’re planning a day trip or mapping out a weekend getaway.
- Exclusive deals and events: Access app-exclusive deals at participating breweries and stay informed about upcoming brewery events and beer festivals happening across the state.
- Leaderboard and social sharing: Climb the ranks on the Texas Brewery Passport leaderboard by becoming one of the top users in the state. Share your brewery check-ins and invite friends to join in on the fun.
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How does the Passport feature work?
As you visit breweries, your passport will be virtually stamped to earn you badges and rewards. In the Passport section of the App, tap “Stamp My Passport” to get a stamp whenever you visit a brewery and GPS will manage the rest. Upon receiving your first passport stamp, you have two years to redeem your rewards and climb the leaderboard. After two years, your stamps will expire and you will need to start over.