Simone Biles is leaving her long-time partnership with Nike for one with Athleta just ahead of the Tokyo Olympics.
“Using my voice has been very empowering for me and I am grateful to embark on this new journey with Athleta to inspire young girls and women to do the same,” Biles said in Athleta’s Friday press release announcing the new partnership. “The opportunity to encourage young girls to reach their full potential and be a force for change is incredibly powerful. I admire Athleta for their commitment to recognize and support women’s individual and collective strength and, together, I believe we can help girls to confidently and passionately take on the world in their athletic endeavors and beyond.”
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As part of the partnership, Athleta announced they are planning to co-create Biles’ own signature activewear line that will appeal to girls everywhere.
“We are excited to welcome Simone to the Athleta family and work together to further our mission of empowering women and girls,” said Mary Beth Laughton, president and chief executive officer of Athleta, in the Athleta release. “Simone believes in championing the next generation of female athletes as much as we do, and we are confident this partnership will continue to build community with our customers and enrich our brand.”
Biles, who grew up in Spring, won four gold medals in a single Olympic Games in 2016. She also has 19 gold medals over the years from the World Championships. Combined, she has 30 medals from the Olympics and World Championships.