(CNN) -- AMC Theatres will require all of its customers to wear masks when it reopens its theaters nationwide next month, the company said Friday.
It was a quick reversal for the world's largest movie theater chain, which said on Thursday guests would be required to wear masks only in areas of the country where masks are mandatory.
"So what we're doing is we're encouraging people to wear a mask, but not necessarily requiring it," Aron said on Thursday to CNN.
"This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks," Aron said in a statement on Friday.
"At AMC Theatres, we think it is absolutely crucial that we listen to our guests.