From snacks to random hugs, Amazon customers have another special way to thank their delivery drivers this busy holiday season.

NEW YORK – Super Bowl ads each year offer a snapshot of the American psyche. The chance to break into the psyche and (virtual) watercooler talk of an estimated 100 million viewers who will be watching the CBS broadcast of Super Bowl LV on Sunday. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. It’s a bellwether when a brand can afford the estimated $5.5 million cost-of-entry for a 30-second spot during the Super Bowl. In stark contrast to last year's Super Bowl, which featured campaign ads from both Donald Trump and Michael Bloomberg, politics is out of sight this year.