The end of the year is often the best time to buy a car.

For a lot of people, shopping for a new car has always been intimidating and frustrating and even more so in today’s market with higher prices. As consumers, we’ve been trained to start with the sticker price or MSRP and try to negotiate that down. But now, dealerships are adding markups on top of the MSRP. KPRC 2 Investigates explains what’s going on and how you can still negotiate the best price.