TikTok users are at it again. Teens on the popular social media app are testing the negative side effects of shopping cart abandonment by encouraging each other to shop on President Donald Trump’s online merchandise store and intentionally not check out. Load up your digital cart with as much merch as you can fit. Now instead of checking out, take a little break (or a long one) and go read about the wonderful world of digital shopping cart abandonment and it’s negative effects on available inventory — 𝒄𝒉𝒓𝒊𝒔𝒕𝒐𝒑𝒉𝒖𝒓𝒊𝒐𝒖𝒔 (@christophurious) June 24, 2020According to Optimizely shopping cart abandonment is an important metric for e-commerce sites to keep track of. Did you know that digital shopping cart abandonment annually costs retailers $4 Trillion due to inaccurate data and negative effects on available inventory?