Budweiser and other Super Bowl regulars aren't buying ads this year, but plenty of companies on the rise during the pandemic are taking their place. The cost of a ticket to the Super Bowl for advertisers: $5.8 million for a 30-second commercial. They’ll feature plenty of stars, but like most everything in the last year, the Super Sunday spots won’t be the same. Coke, Pepsi and Budweiser, normally big Super Sunday players, are sitting on the bench this year. “These are brands that are online market spaces who have been helping connect people during quarantine,” notes Stephanie Paterik, senior editor of Adweek.