The best way to explain to describe the NBA Top Shot as online trading cards. It also features various other versions of cards like gold, metallic and holographic that you see with regular trading cards. Of course, much like trading cards, value is created based on what people are willing to pay for it. Also, one NBA Top Shot card, a LeBron James dunk, sold for $208,000. As far as staying power, Dapper Labs hopes that the immersive experience of video highlights keeps fans involved for years, much like trading cards have.