HOUSTON For the first time ever, the price of gold shot up to more than $2,000 an ounce this week. Before you rush out with your jewelry box, you should know only 24 karat gold is solid gold. Most reputable businesses to sell goldSilver says the We Buy Gold storefronts dont often offer the best price for your gold. He recommends checking with these types of business:Coin shops : These businesses often buy gold. Jewelry stores : Some jewelry stores that make jewelry will buy your old gold.